Blog

Japan's Kit Kat Evolution

Naomi Muramatsu, Trade Adviser of UK Trade & Investment Japan's Financial & Business Services Team explores what one can learn about Japanese marketing strategies in view of Kit Kat's phenomenal success in Japan.

Blog | Tuesday 15 July 2014

Naomi Muramatsu, Trade Adviser of UK Trade & Investment Japan's Financial & Business Services Team explores what one can learn about Japanese marketing strategies in view of Kit Kat's phenomenal success in Japan.

Japan’s Charm - New vs. Old

Naomi Muramatsu,Trade Adviser of UK Trade & Investment Japan's Financial & Business Services Team explores what one can learn about Japanese business culture from a relaxing dip in a hot spring.

Blog | Wednesday 4 June 2014

Naomi Muramatsu, Trade Adviser of UK Trade & Investment Japan's Financial & Business Services Team explores what one can learn about Japanese business culture from a relaxing dip in a hot spring.

Japan's Drive For FDI

Export to Japan Foreign Direct Investment

Blog | Friday 18 April 2014

Naomi Takegoshi, Senior Trade Adviser covering Financial & Business Services at UKTI Japan explains the recent spur in activity from the Japanese government to encourage increased Foreign Direct Investment, as well as the support mechanisms and incentives on offer to foreign companies.

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