Opportunity to display your company brochure at the Marketing Technology Fair 2014 with UK Trade & Investment Japan.
Digital Marketing/Advertisement in Japan
The market size of the Japanese Internet Advertisement industry (including PC, smart phone, tablet) in 2012 was about £5.78 billion, a 7.7% increase from the previous year and 2nd in the world after the US.
In 2012, smart phone advertisement alone reached £570 million, 343.8% up in market size compared with the previous year.
As background, the number of smart phone subscribers in Japan exceeded over 30 million units in 2011, and the demand for promoting apps on smart phone rapidly increased. This increased to 40 million units by 2012 and the smart phone advertising market continues to see dramatic growth in Japan.
Japan is ranked 2nd in the world for iPhone apps sales and 1st for Google apps, attracting ever increasing interest from sponsors in mobile marketing.
According to a research company, the market size of smart phone advertisement in Japan is expected to reach £777 million in 2013 and £1.466 million by 2017.
Advertising for PC is also still growing reaching a value of £3.620 million in 2012. Web-search advertisement is particularly growing as a result of new ad-technologies such as SEO, ad exchange, SSP and DSP.
Who is it suitable for?
Companies providing products and services in the following areas (not exhaustive):
Email Marketing, Social Media, Mobile Marketing, SEO, Affiliate Marketing, Pay-Per-Click, Content Management, Web Design, Web Analytics, Interactive Advertising, e-Commerce, Viral Marketing, Hosted/Managed Services
Marketing Analytics, Data Analytics, Mining & Profiling, Address Management Systems, Database Integration, Business Intelligence, Data Management Software, Data Cleaning, Market Research, Document Management, Customer Insight
List Management & Brokers, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives, Digital and Offset Printing Companies, Software for print such as web2print, MIS automation, Promotional and Merchandising Companies, MRM, DAM, Brand Asset Management, Integrated Marketing Companies, Creation and Design Software, Signage Companies, Print Management Companies, Document Management
Customer Intelligence, Campaign Management Software, Cloud Computing, SaaS, ASP, Customer Experience Management, Customer Analytics, eCRM, MRM, Sales Force Automation, Customer Service Products & Services, DAM, Marketing Automation
Affiliate Networks, Ad Networks, Ad Serving Technology, Rich Media Specialists, PPC Agencies, Behavioral Targeting Advertising
For more details, please refer to the links below:
Official information: http://www.tfm-japan.com/information/en-index.html
Official pamphlet: http://www.tfm-japan.com/pdf/tfm2014_engbrochure.pdf
UKTI Japan will translate your company profile into Japanese and display your brochure at our stand during the exhibition.
We will be on hand to take any questions from visitors about your products and provide you with the contact details of any companies who have showed an interest in your technology during the trade fair.
How to attend
Please register via Export to Japan by clicking on the button below to express your interest by 15 January 2014.
In entering your information, please include a company profile (100-150 words), unique selling points, track records, and also your company URL.
In order to display your brochures at the event, participating companies are requested to send 50 copies of their brochure arriving at the British Embassy Tokyo by Friday 24 January 2014.
We cannot guarantee to display brochures which arrive after the above date. UK companies are required to cover the costs of shipping (including tariff) of brochures to the British Embassy in Tokyo.