Consumer Goods

Japan is the ultimate consumer-led society. Japanese people still spend a huge amount of their income on consumer goods. At 80% this is far higher than other comparable developed economies.  Consumer trends rise and then fall rapidly setting the pace for the rest of Asia, and young professionals are a key segment for retailers. However, the amount of wealth tied up in households means that the highest-consuming age bracket are 60 to 70 year olds.

We have created more in-depth information for UK companies in key sub-sectors of interest:

  • UK fashion brands and designers continue to make a huge impact on this fashion-obsessed nation
  • British designers and design companies are appreciated from architects to giftware to consumer design
  • Food & drink companies from around the UK are making inroads into this competitive market which has an appreciation for authentically British products
Japan Time
28 Jun
2016
UK Time
28 Jun
2016

Developments in E-Commerce in Japan: Webinar

Developments in E-Commerce in Japan: Webinar - Export to Japan
28 June 2016
28 June 2016
9am | UK time
5pm | Japan time
Online
Free

Join our free webinar to learn about the latest trends in E-Commerce in Japan, and find out why E-Commerce is one of the best methods for Japan market entry. 

Japan Time
03 Mar
2016
UK Time
03 Mar
2016

Opportunities in the Pet Market in Japan: Webinar

3 March 2016
3 March 2016
9:00am | UK Time
6:00pm | Japan Time
Online
Free

Watch our free webinar on the pet market in Japan, and find out all of the latest and practical information needed for market entry. 

UKTI Creates Concrete Opportunities for e-Exporting

UKTI Creates Concrete Opportunities for e-Exporting in Japan - Export to Japan

19 June 2015

E-Commerce platforms are an excellent and relatively low-risk way to reach millions of consumers online. UK Trade & Investment (UKTI) in Japan have identified two key partners to help British companies get their products into the marketplace. Read on for more information. 

Selling in Japan Through E-Commerce Platforms

Sell Your Products Online in Japan With Our E-Commerce Partners - Export to Japan

Selling your products via E-Commerce platforms is an excellent way to reach millions of consumers online, but where do you start? UK Trade & Investment (UKTI) in Japan have identified one key partner to help British companies get their products into the marketplace. Download the guide to get started!

Japan Time
16 Jun
2015
UK Time
16 Jun
2015

LINE Collection: Fashion & Gift Market Distribution Solution

"LINE Collection" - A New Distribution Solution For The Japanese Fashion And Gift Market: Webinar - Export to Japan
16 June 2015
16 June 2015
9:30am | UK Time
17:30pm | Japan Time
Online
Free

LINE, the world's leading messenger application, is now providing a new distribution service for wholesale transaction into the Japanese fashion and gift markets. Join our free webinar to find out how you can make this work for your business.

Tangle Teezer: Untangling the Japanese Market

Tangle Teezer: Untangling the Japanese Market - Export to Japan

Few products can actually claim to change the lives of those who use them, but Tangle Teezer is one such brand. Read on to find out about the latest worldwide revolution in the beauty industry and how it took Japan by storm. 

 

Japan Time
17 Mar
2015
UK Time
17 Mar
2015

Japan Gift Market: Home Fragrance and Beauty Products

Japan Gift Market - Interior Home Fragrance and Beauty Products: Webinar - Export to Japan
17 March 2015
17 March 2015
9:30am | UK Time
9:30am | UK Time
Online
Free

Register for our free webinar and find out about the Japanese gift market, namely the import, distribution and wholesale of interior home fragrance and beauty products. 

Japan Time
19 Mar
2015
UK Time
19 Mar
2015

Beyond Kawaii! Japan Consumer Product Licensing Market

Beyond Kawaii! The Japanese Consumer Product Licensing Market: Webinar - Export to Japan
19 March 2015
19 March 2015
9:30am | UK Time
9:30am | UK Time
Online
Free

Join our free webinar for practical advice and insight for UK brand owners/licensors and consumer product manufacturers/licensees considering entering Japan or expanding their existing business here.

Japan Time
18 Mar
2015
UK Time
18 Mar
2015

How To Sell Through Amazon Japan: Webinar

How To Sell Through Amazon Japan: Webinar - Export to Japan
18 March 2015
18 March 2015
9:30am | UK Time
9:30am | UK Time
Online
Free

Watch our free webinar to learn the best ways to enter the Japanese market through Amazon Japan.

GREAT Week Japan 2014

GREAT Week Japan 2014 - Export to Japan

Attending a GREAT Week Trade Mission is a perfect opportunity to find out about your target market. Watch our video to find out the benefits of attending GREAT Week Japan from the delegates themselves. 

UK Exporters Not To Be Discouraged By Tax Rise

UK Exporters Not To Be Discouraged By Tax Rise - Export to Japan

1 April 2014

Japan's rise in consumption tax to 8 percent may result in slow consumer confidence and lower spending in coming months but the economy will recover. UK exporters should not be discouraged, but play the long game for financial reward say experts.

Japan Time
03 Sep
2014
UK Time
03 Sep
2014

Japanese Consumer Behaviour: Webinar

Japanese Consumers in Japan - Export to Japan
3 September 2014
3 September 2014
10am | UK Time
6pm | Japan Time
Online
Free

Is your product or service right for the Japanese market? Understanding the Japanese consumer is your first step to establishing whether your company could be successful in Japan. Join this free webinar to get some useful insights.

Mizutani Bicycle's Successful Partnering Strategy

Read about how Brompton and Mizutani they came together and why the 'Made in Britain' factor has brought great rewards.

The successful partnering of the Brompton and Mizutani bicycle companies demontrates how UKTI in conjunction with the British Embassy can help UK companies expand to the Japanese market. Read about how they came together and why the 'Made in Britain' factor has brought great rewards.

Creative Industries Shine At GREAT Week Japan

GREAT Week Japan provides UK businesses with a fantastic opportunity to explore the potential of exporting to the Japanese market.

Japan is an exciting hub for the industries of design, fashion and digital music. "Attending GREAT Week is a chance for UK companies to meet the people they've been corresponding with, to see consumers' reactions to their products, and see their products in action," says Silvia Harriman of UK Trade & Investment. Watch business people weigh in on why Japan is an excellent market for UK companies.

A Week In The Life Of A Trade Mission Delegate

Follow mission delegate Damon Hill on his week-long market visit to Japan led by UK Trade & Investment North West and East of England in early 2014.

Damon Hill, global sales manager of luxury leather goods manufacturer Barney & Taylor, came to Japan for the first time on a recent trade mission led by UKTI North West and East of England. His aim: to do market research, establish business relationships and long term partnerships with the goal of eventual entry into the Japanese market. Watch Damon's journey here.

MD Golf Swings Into Japan

Read about MD Golf's entry to Japan and their hunger to go further in the world's second largest golf market.

MD Golf is the UK's No. 1 mid-priced golfing brand and has entered Japan, the world's second largest golf market. Read about their steps to growth in this huge market and their hunger to go further with UKTI Japan's support.

Design & Innovation Impress Japanese Clients

Seymourpowell's designs and innovation win big Japanese clients

Seymourpowell has always had a base of overseas clients, in particular in the Far East, North America and Europe. In 2007, the company commissioned an OMIS from UKTI, with a view to attracting more business from Japan. Read the full story to hear about their success and the steps they took in attracting big Japanese clients.

Abenomics And A More Open Japan

Ken O'Flaherty, Head of Prosperity Department at the British Embassy Tokyo, explains the recent changes in the Japanese market as a result of bold economic policy initiatives, famously coined 'Abenomics'.

Wondering what 'Abenomics' means for your business potential in Japan? Find out about the recent changes the Japanese market has seen under the current Shinzo Abe government and how UK companies can benefit from these bold economic policy moves. 

Japan Time
23 Jan
2014
UK Time
23 Jan
2014

Doing Business in Consumer Goods

Meet industry experts to learn how you can start exporting consumer goods to the Japanese market.
23 January 2014
23 January 2014
9:30am - 4pm | UK time
9:30am - 4pm | UK time
Brighton, UK
Free

Join our market-based Commercial Officers from Japan, France and the Nordics on 23 January 2014, along with industry experts to provide an insight into exporting consumer goods.

Webinar: E-Commerce In Japan

This webinar takes you through the steps to access the Japanese market through e-Commerce and provides key information on various methods to make successful entry based around the cost, effort and impact for a range of business models.

This webinar takes you through the steps to access the Japanese market through e-Commerce and provides key information on various methods to make successful entry based around the cost, effort and impact for a range of business models.

Exclusive Report: E-Commerce in Japan

The Japanese market for e-commerce has been booming; the government estimates non-store retailing to have expanded 2.5 times in the past 10 years and the market is estimated to have reached JPY9.5 trillion (GBP60 billion). This exclusive report for British consumer goods companies provides detailed information on how to increase sales in the growing Japanese E-Commerce Market.

Japan Time
26 Feb
2014
UK Time
26 Feb
2014

Join Wind Energy Expo 2014

26-28 February 2014
26-28 February 2014
3 day event | Japan time
3 day event | Japan time
Tokyo Big Sight

An invitation to exhibit with UKTI Japan at  WIND EXPO 2014, Japan's largest wind energy exhibition this February.

Japanese Consumers: Work Hard, Play Hard

Sue Kinoshita's Podcast - Japanese Consumers: Work Hard, Play Hard

Taken your summer holiday yet? If so, just pause to think of the millions of Japanese workers who won't have done, despite the temperatures reaching a record 40 degrees and the humidity being roughly equivalent to a Turkish bath.

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