Food & Drink

Japan has high levels of consumption, with food and drink making up a significant proportion of this spending. The food and drink market is very sophisticated, and although Japanese traditional culinary culture remains a strong part of national identity, Japanese consumers enjoy a diverse range of food products now available at supermarkets, department stores, grocers and convenience stores. The Japanese value the country of origin and stories behind products, and attach significant importance to packaging and presentation.

Authentic products easily linked to Britain in consumers minds have been the most popular products in recent years - including black teas, whiskies, biscuits/shortbread and Scottish smoked salmon. The market for British beer, in particular, is growing with an increasing awareness of UK quality.  Where an easy link to the UK is more difficult - such as olive oils or pasta sauces - market entry is more difficult. Each year UK Trade and Investment team lead a delegation of UK companies at Asia's largest food and beverage trade show, Foodex, alongside a number of awareness raising campaigns for distributors and consumers.

In August 2013, the British Embassy Tokyo will launch a Japan-wide 'Food is GREAT' campaign.

Photo credit: Punchstock

GREAT British Food Market in Marunouchi 2016

GREAT British Food Market in Marunouchi 2016 - Export to Japan

5 July 2016

No less than twelve Japanese distributors of British food and drink products exhibited their range of merchandise at MaruCube in Marunouchi Building near Tokyo station. British treats featured included a selection of Lola’s cupcakes, Caws Cenarth cheese from Wales, Clipper Teas, shortbread from Shortbread House of Edinburgh, Avlaki Olive Oil, Cotswold Honey and scones from Demerara Bakery. 

Japan Time
08 Mar 2016
~
11 Mar 2016
UK Time
08 Mar 2016
~
11 Mar 2016

FOODEX Japan 2016

FOODEX Japan 2016 - Export to Japan
8 - 11 March 2016
8 - 11 March 2016
4 day event - 10am to 5pm | Japan Time
4 day event - 10am to 5pm | Japan Time
Makuhari Messe

FOODEX Japan, the major international food and beverage fair, returns again in 2016.

FOODEX - Gateway to Japan and Asian Markets

FOODEX - Gateway to Japan and Asian Markets: Recorded Webinar - Export to Japan

FOODEX JAPAN is one of the biggest and most important international trade shows relating to the food and drink market in Asia. Watch our free webinar to learn why you should consider exhibiting at the event. 

Japan Time
29 Sep
2015
UK Time
29 Sep
2015

FOODEX - Gateway to Japan and Asian Markets Webinar

FOODEX - Gateway to Japan and Asian Markets
29 September 2015
29 September 2015
9:30am | UK Time
5:30pm | Japan Time
Online
Free

FOODEX JAPAN is one of the biggest and most important international trade shows relating to the food and drink market in Asia. Join our free webinar to learn why you should consider exhibiting at the event. 

GREAT Week Japan 2014

GREAT Week Japan 2014 - Export to Japan

Attending a GREAT Week Trade Mission is a perfect opportunity to find out about your target market. Watch our video to find out the benefits of attending GREAT Week Japan from the delegates themselves. 

Five Trends In Japan That Matter To You

Five Trends In Japan That Matter To You - Export to Japan

The UK Trade & Investment team in Japan has pulled together the five trends that matter right now to businesses in Japan.  These include a shift towards low carbon, a globalising business environment, Japanese consumer appreciation of quality, authenticity & originality, an ageing society, and the removal of trade barriers.

Foodex Japan: Your Gateway To The Market

Foodex Japan: Your Gateway To The Market - Export to Japan

4 April 2014

More than 30 companies from across Britain took part in Japan's most important annual food and drink expo in early March 2014. Foodex attracts more than 2,500 exhibitors from around the world putting them into direct contact with 71,000 visitors from the sector making it the key platform to showcase the UK's finest in Japan.

Japan Time
03 Mar
2015
UK Time
03 Mar
2015

FOODEX JAPAN 2015

Export to Japan Foodex Show 2015
3-6 March 2015
3-6 March 2015
4 day event | Japan time
4 day event | Japan time
Please contact for full details

FOODEX JAPAN 2015 This major international food fair is a great opportunity to introduce your company's products to the Japanese market, meet potential business partners, and establish valuable contacts in the Japanese food industry. 

Japan Time
19 Aug
2014
UK Time
19 Aug
2014

GREAT Week Japan 2014: Webinar

GREAT Week Japan 2014: Webinar
19 Aug, 2014
19 Aug, 2014
10:00
18:00
UKTI, Tokyo
Free

In this webinar Senior Trade Advisers Ms Akiko Yanagisawa and Ms Kae Miyazawa, will reveal the benefits in attending this year's GREAT Week Mission to Japan, which will take place from 27-31 Oct 2014.

Webinar: Japanese Food & Drink Market

Watch this webinar to understand the Japanese Food & Drink Market. With high levels of consumption, a sophisticated market and growing demand and awareness of UK products, there has never been a better time to export.

Watch this webinar to understand the Japanese Food & Drink Market. With high levels of consumption, a sophisticated market and growing demand and awareness of UK products, there has never been a better time to export.

Japan Time
24 Mar
2014
UK Time
24 Mar
2014

Food & Drink Expo 2014: Meet Our Japan Expert

Meet UKTI Japan Trade Advisers at the Food & Drink Expo 2014 NEC
24-25 March 2014
24-25 March 2014
10am - 5pm | 20-30 minute time slots | UK time
10am - 5pm | 20-30 minute time slots | UK time
NEC Birmingham
Free

Your chance to talk with our Japanese Senior Trade Adviser about the fantastic opportunities for business that exist in Japan. Gain honest and valuable information about exporting Food & Drink products to Japan from the UK.

Japan Time
13 Feb
2014
UK Time
13 Feb
2014

Japanese Food and Drink Market: Webinar

Join the Export to Japan Food & Drink Webinar to understand the opportunities for your business in Japan.
13 February 2014
13 February 2014
9:30am | UK time
6:30pm | Japan time
Online
Free

Join this webinar to understand the Japanese Food & Drink Market. With high levels of consumption, a sophisticated market and growing demand and awareness of UK products, there has never been a better time to export.

Japan Time
04 Mar
2014
UK Time
04 Mar
2014

Showcase At Asia's Largest Food & Drink Trade Show

Export to Japan - FoodEx 2014
4-7 March 2014
4-7 March 2014
4 Days | Japan Time
4 Days | Japan Time
Makuhari Messe
Various Options

Foodex Japan 2014 is your opportunity to be part of Asia's largest food & drink trade show. This is a chance for UK producers to showcase their food and drink to an expected 75,000 visitors.

Japan Time
08 Oct
2013
UK Time
08 Oct
2013

Meet Japan Food & Drink Expert at Anuga

Export to Japan - Meet Japan Food & Drink Expert at Anuga
8 October 2013
8 October 2013
10.30am - 4pm | Germany time
10.30am - 4pm | Germany time
Koelnmesse GmbH
FREE one-to-one session + Anuga Fee

UK food and drink manufacturers and retailers looking to enter the Japanese can meet with a top industry specialist Akiko Yanagisawa at this year's Anuga food fair on October 8th

Finding the Best Route to Market in Japan

Export to Japan - Finding the Best Route to Market in Japan

When you are confident of your market potential in Japan, you will want to find out the best way getting to market. Here we cover the general information you will need to consider when you plan your market entry strategy.

Whisky Firm Brings UK Spirit to Japan

Export to Japan - Whisky Tasting Company Brings Spirit of UK to Japan

UK Trade & Investment Japan helps Whisky Tasting Company reach a deal with a leading Japanese travel agency to place a new selection of whisky products in catalogues all over Japan.